A Shark Tank India featured kids and baby clothing brand running Meta and Google at scale — but across five separate dashboards with no per-SKU margin view. Ads kept spending on out-of-stock products, a flat ROAS target ignored which SKUs were actually profitable, and blended Ads ROI sat flat. We connected the data and optimized every campaign on profit.
The story in 10 seconds
A Shark Tank kids & baby apparel brand ran Meta and Google at scale, but across five disconnected dashboards with no per-SKU margin view — so ads kept spending on out-of-stock products and budget ignored which SKUs were actually profitable. We unified the data and optimized every campaign on profit instead of ROAS. In two months, blended Ads ROI doubled (+100%), ~$1.5K/month of out-of-stock ad waste was eliminated, and the founder’s dashboard time fell from 8 hours a week to 20 minutes.
01 — The Setup
The brand was live across Meta, Google, and Shopify — all generating data, none of it talking to each other. Every question that needed answering required a manual data pull from at least two sources, and nobody could see profit at the SKU level.
Ads kept running on out-of-stock SKUs for 4–7 days before anyone caught it. A single flat ROAS target was applied to every product — so high-margin bestsellers and margin-negative SKUs were optimized identically, and budget drifted toward whatever was cheapest to sell, not whatever was most profitable. Blended Ads ROI sat flat for months.
Five dashboards is not a modern tech stack. It’s a blind spot factory that forces every decision to wait for a CSV export.
02 — What Was Broken
Ads ROI (ROAS) by channel — before vs. after Flable (x)
Blended Ads ROI doubling month on month (x)
03 — What Flable AI Did
Meta + Google + Shopify in a single live view, sliced by SKU, collection, and contribution margin. The foundation: every optimization decision now runs on profit, not guesswork.
Live Shopify inventory feed connected to all ad platforms. Ads auto-paused the moment a SKU hit low stock. Auto-resumed on restock. Zero dollars on unbuyable products.
Budget shifted from a flat ROAS target to per-SKU and per-collection contribution margin. Spend concentrated on profitable winners and pulled off margin-negative SKUs — automatically.
Bids, audiences, and creatives optimized daily against profit signal — not vanity ROAS. Losers paused fast, winners scaled. The work an agency does monthly, run continuously.
04 — Outcome by Month 2
Blended return on ad spend doubled in two months — same budget, spend simply moved to what was actually profitable.
Monthly spend on out-of-stock products eliminated — fully automated, zero human oversight needed.
Winners finally visible at SKU and collection level — and scaled. Margin-negative SKUs paused.
From 8 hours every week to 20 minutes. Time spent running the business, not interpreting dashboards.
OOS ad waste and founder dashboard hours both falling week by week
Bottom line
Cheap clicks were never the goal. Profit was. Once every campaign optimized for it, Ads ROI doubled in two months.
Frequently Asked Questions
Each dashboard tells you one part of the truth, and someone still has to export and stitch CSVs to see the whole picture — so decisions wait, and problems like ads running on out-of-stock SKUs go unnoticed for days. One live view across Meta, Google and Shopify, sliced by SKU and contribution margin, means you see the whole business at once.
It connects your live Shopify inventory to every ad platform. The moment a SKU runs low it auto-pauses the ads pointing at it, and auto-resumes on restock — so you never again pay to send shoppers to a product they can't buy.
No — it sits on top of them and closes the loops between them. Your team stops living in spreadsheets and works off a single source of truth, while the agents handle the repetitive monitoring and optimization (stock, bids, budget, per-SKU margin) so people focus on decisions.
Same spend, reallocated. Ads were pulled off out-of-stock and margin-negative SKUs and concentrated on profitable winners, with bids and creatives optimized daily against profit signal. Eliminating waste and scaling winners is what doubled the return — not spending more.
Connections to your ad accounts (Meta, Google) and Shopify. Flable unifies them into one live view — typically within 48 hours — with no manual exports or spreadsheet stitching.
Free 30-minute audit. We connect your Meta + Google + Shopify into one live view and show you your real Ads ROI and profit per SKU — on your own data.
Book a free audit →Setup in 48 hours · No credit card required · Backed by Microsoft & NVIDIA
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