Luxury Fragrance D2C
Paying Commission on Sales the Ads Never Drove — How Flable Recovered $35K/Year & Lifted POAS 41%
A luxury fragrance D2C brand paid its agency 15% commission on inflated, Meta-attributed sales. An independent attribution layer exposed the real numbers — recovering ~$3K/month and lifting POAS 41% in two months.
"When attribution is honest, margins follow."